Voodoo Festival initiates new era of user-defined dark rides

Brussels, ​ 6 February 2024 - Following its successful launch at Le PAL (France), Triotech and BoldMove now introduce with Smash & Reload Maxi a new format of this recognized media dark ride family. The ride blends digital and physical elements into an immersive experience that can be enjoyed by all ages. At IAAPA Orlando, Smash & Reload was rewarded as Best New Product by the prestigious IAAPA Brass Ring Awards.

The expansion coincides with the launch of an additional new IP that redefines the boundaries of user gameplay. BoldMove's TooMush IP with its cute mushrooms has brought new developments of semi-autonomous characters adapting their behaviour and reactions to the player. This is created through a friendly approach to Artificial Intelligence, driving diversity and personalization of content. This second IP for the S&R family, Voodoo Festival, takes the experience one step further and is inspired by the players, their action but also by their expectations, thus surprising even the most accustomed player.

In this newly launched IP, mysterious magic has brought voodoo dolls back to life. Players are the last line of defense to save the Mardi Gras festival from their total takeover. They have to fling their Good Luck bags to break the curse and save the day. While based on a totally proven gameplay, the new IP is featuring an adaptability never seen before! The family ride can, at the flip of a switch, turn into a somehow scarier experience and will be a favourite for evening operations and Halloween events. Moreover, it will be able to accomodate limited time content modifications to provide a VIP experience for seasonal and corporate events, family and birthday parties.

Awarded interactive dark ride family
​Harnessing the proven gameplay and immersive experiences of its smaller counterparts, S&R Maxi takes the attraction to the next level with a robust throughput of 600 people per hour—making it the ultimate choice for medium-sized and larger parks. All Smash & Reload formats can be fit into an existing building. This is good for ecological reasons but also keeps the spirit and soul of the previous attraction alive. The media can be updated even after installation with personalized messages and Easter eggs. The player is at the centre of this ride with adapted gameplay to their skill levels and high scoring to ensure repeatability.

The Smash & Reload Original creates the illusion of three times its compact space of barely 225m2. Boasting an impressive throughput of 430 people per hour, S&R Original emerges as an ideal attraction for regional parks looking for a unique family attraction. Moreover, its versatility allows parks to theme an entire area with charming Intellectual Properties (IPs), adding a personalized touch to the adventure. The first Smash & Reload Original dark ride 'Champi'Folies' successfully opened last spring in theme and animal park Le PAL with TooMush IP. The attraction has received multiple awards including the European Star Award and Parkscout Plus Award for Best Family Attraction.

The Smash & Reload Mini, probably the smallest track-based dark rides on the market, creates the ultimate FEC landmark at leisure and retail venues. Featuring a modest footprint of around 144 square meters and a visually striking circular setup, this attraction is bound to become the magnet that will draw crowds to indoor areas.

Unique family attraction with live gaming experience

Using proven modules and technologies, each Smash & Reload attraction is unique for every venue. ​ It can be very easily integrated into the park's infrastructure and appeals to all ages with its fun and intuitive gameplay. The ride experience can be upgraded with an interactive walkthrough that extends the adventure and deepens immersion in the IP universe, transitioning the queue line into a captivating pre-show. The attraction can be completed with an F&B and a themed shop with extensive merchandising, together offering a substantial extra revenue.

All ride elements are designed and orchestrated by one central team that supervises the development and installation process, which is fully aligned with the park's technical team and local subcontractors. This guarantees a smooth communication and tight budget control, resulting in a high quality attraction with live gaming experience that stands out from any standardized offering.

About Triotech ​
​Triotech is the creator of award-winning immersive and interactive media-based attractions for the entertainment market. With thousands of attractions and games deployed in 65 countries across all continents, more than 985 million guests have lived a Triotech experience over the last 20 years. Triotech creates attractions such as Interactive and 4D Theatres, Dark Rides, VR attractions, Flying Theaters, Walkthroughs, Dark Coasters, edutainment experiences, and a multitude of coin-op games. Triotech offers integrated turnkey solutions including content developed in its own studio in Montreal, Canada. Founded in 1999, Triotech is a privately held group with over 200 employees deployed in Canada, Europe, the USA, and Asia. 

About BoldMove Nation ​
​BoldMove Nation creates Happy Worlds for leisure, tourist and retail venues. Media-based attractions are based on proven technologies and fun gameplay around compelling stories for immersive visitor experiences. With the customer interest at heart, the BoldMove Nation team offers turnkey creative and experience design services from master planning to implementation, with a broad choice of IPs and theming. Products include Smash & Reload media dark rides with TooMush, Voodoo or custom theming, WaterSlider VR and AR Walkthroughs like Raptor Expedition. Established in 2021, the team is headquartered in Brussels, Belgium.