Buzzing IAAPA Expo for BoldMove Nation
Energizing and fun connections with inspiring people
Brussels, 22nd September 2022 - The BoldMove Nation stand was buzzing and sparkling with action during the past IAAPA Expo in London. Live demonstrations in multiple languages, Storytelling sessions and a Happy Hour on the booth attracted lots of visitors. Three large screens, supplied by partner Panasonic, provided a vivid taste of the BoldMove experience design services and media products.
A recap of the show can be viewed here.
Trade journalists and influencers praise BoldMove's Smash & Reload interactive ride as 'the most exciting ride of the past few years.' With an innovative yet proven ride technology by partner Triotech, CEO Benoit Cornet succeeded in distilling the best elements of a dark ride into a fun family experience, with unbeatable price-quality ratio. Benoit Cornet happily explained to visitors the vision behind Smash & Reload: "We were so pleased to talk with customers directly on the show, explaining them that Smash & Reload is so much more than a compact shooting dark ride. We designed this as an attraction that can stand on its own in a theme park, like the one we now build in France, or that can be integrated into an FEC. On a small footprint we generate lots of energy and theming, offering a vibrant gameplay and dynamic vehicle motions across five scenes up to the finale with high scoring." BoldMove presented at the show three different IPs: the proprietary TooMush in co-creation with Polymorph, Daltons and Marsupilami from Mediatoon Licensing.
BoldMove's new AR Dino Portal was created with partner ActiveMe and demonstrated on the booth by Product Manager Sven Popelier. He guided visitors into a 360 degree virtual underwater world and jungle, populated with ancient but still appealing Dino creatures. The portal is part of the AR Hybrid Quest, a phygital adventure trail that can be played on the smartphone or tablet. It comprises besides the amazing AR portals also AR mini games and missions to be completed during a quest across the premises. AR Hybrid Quest is ideal to let visitors discover the park or leisure venue in a fun manner, combined with features for crowd management and loyalty programmes. BoldMove partner Klaus Sommer Paulsen of AdventureLAB, and author of 'Integrated Storytelling by Design' applies his expertise to create a compelling story and immersive family experience.
The BoldMove Nation expert team also offers custom dark rides with bespoke content & experience design services, integrating smart technologies for immersive family experiences.
BoldMove's Managing Partner Anja D'Hondt concludes: "Someone asked me for my show highlights, but it's just been three fun days of non-stop energizing conversations with inspiring people, on and off the booth during the many events. BoldMove Nation is all about collaboration and in an industry with so many passionate and talented people it's a true joy to connect with everyone. I very much look forward to embarking into new ventures and driving partnerships to create happy worlds for our customers."
