BoldMove Nation gears up for live leisure trade shows

Brussels, 26 August 2021 - ​ BoldMove Nation is pleased to announce its participation in two upcoming live leisure trade shows in Riyadh and Barcelona. "We are in a 'people' business, realizing dreams and forging alliances with industry partners and customers so it is very important to meet eye to eye." says Benoit Cornet, CEO of BoldMove Nation, who has been exhibiting at IAAPA and many leisure shows during the past twenty years.

The BoldMove expert team has developed an extensive portfolio of products based on its expertise in dark rides, media content and technologies, alongside integration of IP and storytelling. All components and modules are fully scalable to fit leisure venues and visitor profiles. BoldMove's services include technical and master planning, experience design and storytelling up to executive production and business strategy.

In Riyadh at Saudi Entertainment and Amusement (7 to 9 September), Benoit Cornet is hosting booth 1D40 with partner Fabrice Guichard of Polymorph, specialist in 3D media production and virtual reality. They will present the Smash & Reload interactive dark ride family, Houba City & Houba World solutions with AR, VR, interactive and mixed-reality attractions around the successful Marsupilami characters. The Houba City pop-up concept is ideally suited for shopping malls and indoor leisure venues, interconnected by BoldMove's phygital AR Hybrid Quest.

At IAAPA Expo Europe in Barcelona (27 to 30 September) BoldMove will exhibit on booth 2-1584. The expert team invites everyone interested in discussing ideas on experience design, integrated storytelling, media content, technical planning, business operations/strategy & marketing. All ingredients needed for a successful happy world offering memorable and immersive experiences.

On show will be Smash & Reload, BoldMove's family of media-based interactive dark rides, combining a fun gameplay with smart ride system by partner Triotech. It can stand alone or be integrated in a themed park area alongside other attractions. Both versions of Smash & Reload offer the best price to throughput ratio across the industry. The all-family fun gameplay is built around the hilarious TooMush IP, developed in co-creation with partner Polymorph. Houba City and Houba World offer a mix of activational attractions for an immersive experience amongst the cutest Marsupilami friends in the Palombian forest. In Houba City visitors can find their own urban style, working on personal development and expressing their creativity at recurring workshops in the Houba Academy. AR Hybrid Quest is a mixed reality game, offering a transmedia experience across an adventurous indoor or outdoor trail, with assigments at virtual portals and physical checkpoints.

Reinforcing the Nation: call for engaged ambassadors and partners
​Anyone interested to help find and define inspiring projects, shaping and building Happy Worlds together, can contact Anja D'Hondt, Managing Partner at BoldMove Nation: anja@boldmove-nation.com

About BoldMove Nation Together with a strong network of expert partners, BoldMove Nation creates Happier Worlds for leisure, tourist and retail venues. Media-based attractions are based on proven technologies and fun gameplay around compelling stories for immersive visitor experiences. With the customer interest at heart, the BoldMove Nation team offers turnkey creative and experience design services from master planning to implementation. Houba City is the first indoor Urban Experience Centre to combine a mix of challenging VR, AR and Mixed-Media attractions in a strongly themed environment. Besides custom-built dark rides and indoor parks, BoldMove offers the Smash & Reload dark ride family, Sing & Dance and Hybrid AR Quest. ​ ​
​For more information visit www.boldmove-nation.com ​ ​
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